What to Wear for Family Photos (Without Looking Like Everyone Else)

Real advice from a South Jersey family photographer who has seen just about everything.

Let's talk about one of the most stressful parts of booking family photos.

No, it's not getting your kids to cooperate. Although that deserves its own blog post. Possibly an entire book.

It's figuring out what everyone is going to wear.

Somewhere between booking your session and actually showing up, you find yourself standing in Target, holding three different sweaters, texting your husband pictures of outfits he will respond to with "whatever you think," and wondering why you ever thought family photos were a good idea.

I've been photographing families throughout South Jersey and Philadelphia for years, and I promise you, it does not have to be this complicated.

So, let's talk about what actually looks good in photographs, what doesn't, and why your entire family doesn't need to look like they belong in a matching pajama advertisement.

Family of five holding hands and posing barefoot on a sandy beach at sunset, with ocean waves and a soft pink sky behind them.

1. Please Stop Trying to Match Everyone

I'm going to say something that might make a few people clutch their pearls.

Your family does not need to match.

In fact, I'd prefer you didn't.

Remember when everyone wore white shirts and jeans for family portraits? Or when entire families showed up in identical plaid shirts?

We survived those years. We don't need to go back.The goal is to coordinate, not clone.

Pick two or three complementary colors and build everyone's outfits around them. Think navy, burgundy, mustard, forest green, dusty blue, cream, or soft earth tones.

And please, don't feel like you need to dress everyone in beige because Pinterest told you to.

Color is allowed. I promise.

Family of five in matching green and navy outfits posing on a tree-lined autumn path with twinkling string lights and golden fall foliage.

2. Jewel Tones Are Your Friends

If you've ever booked a session with me, you've probably heard me suggest jewel tones.

There's a reason.

Deep emerald greens, rich burgundies, navy blues, plum, and warm rust colors photograph beautifully, especially against the natural landscapes we have throughout South Jersey.

Whether we're shooting in a field in Medford, walking through Haddonfield, or exploring Center City Philadelphia, these colors create depth without overwhelming the photograph.

They also tend to look beautiful against a variety of skin tones.

Do you HAVE to wear jewel tones?

Of course not.

Am I going to quietly celebrate when someone shows up wearing a gorgeous emerald dress?

Probably.

Woman in a white dress and a little girl in a tulle gown with floral crowns hold red roses in a blooming garden at golden hour.

3. Let's Talk About Logos, Neon Colors, and Other Distractions

You know what I don't want people noticing first when they look at your family portrait?

The enormous Nike swoosh across your son's chest.

Or the fluorescent orange shirt that practically requires sunglasses.

Or the shirt announcing that your husband survived a bachelor party in 2017.

I'm not saying those shirts don't have their place.

I'm just saying that place probably isn't your living room wall for the next fifteen years.

Solid colors, subtle patterns, and interesting textures tend to photograph beautifully.

Think knits, linen, denim, flowing dresses, layered fabrics, and clothing with a little movement.

The idea is to notice your family first, not your wardrobe.

Two young children share a milkshake with straws across a wooden table in a retro diner booth with framed photos on the wall.

4. Dress Your Kids Like Actual Children

This one is important.

Please don't put your toddler in an outfit so uncomfortable that they're already plotting their escape before they get out of the car.

I've seen beautiful little outfits paired with shoes that don't fit, itchy sweaters, stiff collars, and dresses that prevent children from doing anything remotely childlike.

And then everyone wonders why little Johnny is losing his mind fifteen minutes into the session.

Johnny is not the problem.

Johnny has been wearing an itchy wool sweater for forty-five minutes and has had enough of everyone's nonsense.

Choose clothing your children can move in.

Let them run, twirl, hug, sit, and be themselves.

Some of my favorite photographs happen when children forget they're being photographed.

Comfortable kids are generally happier kids.

And happier kids mean parents who are slightly less likely to threaten to cancel Christmas.

Everybody wins.

Mother and young daughter in matching cream lace dresses sit together on a leaf-covered path in a golden autumn forest.

5. Moms, You're Allowed to Look Beautiful Too

Can we talk about something I've noticed after years of photographing families?

Mom usually plans everything.

She books the photographer, coordinates the outfits, gets the kids dressed, packs the snacks, reminds everyone about the session, and somehow manages to locate the one missing shoe five minutes before leaving.

Then she shows up wearing something she grabbed at the last second because she spent all her time worrying about everyone else.

Ladies.

Pick your outfit first.

Seriously.

Find something that makes you feel beautiful and comfortable, and coordinate everyone else's clothing around it.

Wear the dress.

Get your hair done if you want.

Put on the earrings you've been saving.

And please, get in the photographs.

Your children aren't going to look back twenty years from now and critique whether your dress was flattering.

They're going to be happy you're in the picture.

Trust me on this one.

A smiling father sits among blooming pink flowers in a sunlit garden while his young daughter kisses his cheek.

6. Your Husband Does Not Need to Dress Like He's Attending a Wedding

I know.

Getting some men to participate in family photos is already like negotiating an international peace treaty.

Let's not make things worse by putting them in clothing they would never voluntarily wear.

A nice sweater, a simple button-down shirt, chinos, or a well-fitting pair of jeans can look fantastic.

No tuxedo required.

No elaborate accessories.

And definitely no need to make him wear the exact same outfit as your four-year-old.

Unless he's really into that.

In which case, I have questions.

Pregnant woman in a flowing blush tulle dress gently cradling her baby bump amid softly falling snow in warm golden light.

7. Think About Where We're Taking Your Photos

One of the reasons I love photographing families throughout South Jersey and Philadelphia is the variety of locations we have available.

But your outfits should make sense for the setting.

A park or open field: Soft textures, flowing dresses, earth tones, denim, and jewel tones work beautifully against natural greenery and golden light.

Historic Haddonfield or Collingswood: Classic, slightly polished outfits complement the architecture and charming streets.

Center City Philadelphia: You can have a little more fun with your wardrobe. Structured coats, boots, rich colors, and modern styling can look incredible against the city's architecture.

The Jersey Shore: Relaxed fabrics, airy dresses, softer colors, and bare feet can work beautifully. Just remember that beach sessions often involve wind, sand, and the occasional child who decides the ocean is more interesting than the camera.

Actually, that last part applies to almost every location.

A woman and two girls in coordinated blush dresses pose barefoot on the beach at sunset with a lit Ferris wheel and pier behind them.

8. Stop Worrying About Perfection

Here's something I wish more families understood.

The best photographs aren't necessarily the ones where everyone is staring directly at the camera with perfectly coordinated outfits and identical smiles.

Sometimes it's your toddler laughing hysterically.

Sometimes it's your daughter reaching for your hand.

Sometimes it's your husband making a ridiculous face because that's the only way your three-year-old will smile.

Those are the moments I love.

And no amount of perfectly coordinated clothing can replace them.

I've been doing this long enough to know that families are messy, funny, unpredictable, and wonderfully imperfect.

That's what makes them worth photographing.

So, What Should You Actually Wear?

Here's my advice.

Choose clothing you feel comfortable and confident wearing. Coordinate colors instead of matching everyone. Avoid giant logos and anything that distracts from your faces. Dress appropriately for the location and weather.

And perhaps most importantly, don't turn family photos into a hostage situation over a pair of khaki pants.

Nobody needs that kind of stress.

Your children don't need to behave like tiny Victorian aristocrats.

Your husband doesn't need to suddenly become a fashion model.

And you certainly don't need to spend three weeks obsessing over whether everyone's shoes are the exact same shade of brown.

Just show up ready to have a little fun.

I'll take care of the photographs.

And if someone cries?

Well, I've photographed enough children over the years that I can assure you it won't be the first time.

Sometimes it's even the dad.

Just kidding.

Mostly.

Family of four in coordinated outfits poses together on a tree-lined park path with warm autumn light in this outdoor portrait.

Let's Make Some Memories

If you're looking for a family photographer in South Jersey or Philadelphia, I'd love to help you create photographs that actually feel like your family.

Whether we're wandering the streets of Philadelphia, exploring a beautiful South Jersey park, or chasing the last bit of golden light at the Jersey Shore, my goal is always the same.

Natural, meaningful photographs of the people you love.

Perfect outfits optional.

Real memories required.

Deirdre Morgan Photography | Family & Children's Photography in South Jersey, Philadelphia & the Jersey Shore